Working as an author, self-published or traditional, of poetry or fiction, requires being a jack-of-all-trades.
You need to be able to promote, manage a website (which incorporates a lot in itself, i.e. design, seo, etc), write well and knowledgeably, establish connections, be yourself, perform live, be social, and the list goes on and on.
Well that’s a lot to learn… How can I connect with my readers?
Articles are a great tool to connect with others. They build your name as a professional and trusted source, along with providing opportunity to back-link to your sites.
Establishing yourself as an authority in your field increases credibility, and back-links will provide SEO value to your site in the eyes of King Google. If you don’t know what SEO is, here’s a handy article giving a basic explanation.
As a general premise for articles, Google loves articles 300-500 words long, a minimum of 250-300. Though, this is argued back and forth, 300-500 words is a trusty length.
2 Tips For Writing SEO Optimized Articles
For every 100 words, mention your keyword 3-5 times. Do so subtly to avoid breaking readability. This will take practice, but as with everything, your skills writing articles will improve with practice. Keywords will increase the article’s ranking in Google.
But remember, over doing it and stuffing your blog posts with keywords will actually shoot your page ranking down the drain. Try using the same words or exact phrases people will search.
Keywords should be grammatically correct with their usage. Incorrectly using keywords and jamming them everywhere possible will annoy both readers and search engines. Articles should read well, provide information with the least amount of marketing pitches for your book, website, etc, and focus more on providing good content for readers. Sound natural, talk as you would to one of your friends.
Hope this helps guys. Cheers!